The heavy spending also made the Florida contest the most expensive TV ad war in the country this election. Rick Scott and the groups backing him spent $61 million - the most spent supporting any single gubernatorial candidate this cycle - compared with the $34 million spent by Democratic candidate and former Gov. In some states, such as Florida, the successful candidates and their supporters outspent their rivals by huge margins. The spending this cycle represents a 10 percent decline from 2010, when an estimated $921 million was spent on TV ads in state-level races, including $689 million on governors’ races.Īt least 18 gubernatorial winners and supporting groups outspent their opponents by more than $1 million. Only the Wyoming governorship did not have ads airing in markets captured by Kantar Media/CMAG. The country’s 36 governors’ races accounted for nearly 70 percent of the $832 million spent on television ads aimed at shaping the outcomes of state-level races this cycle, about $100 million more than was spent on the same number of U.S. The spending also helped Republicans pick up four governorships, while Democrats flipped only one, leaving Republicans holding the reins in at least 31 states nationwide. Of the nearly $550 million spent on ads targeting governors on the November ballot, nearly 60 percent supported the winning candidates, according to a Center for Public Integrity analysis of preliminary data from media tracking firm Kantar Media/CMAG. However, in six of those cases, the winners were incumbents, confident that they didn’t need the help of so many ads. Nearly all of the governors elected Tuesday dominated the airwaves in TV ads before voters went to the polls, bolstered by their campaign war chests and outside groups that advertised on their behalf.Ĭandidates outspent on TV ads won in only seven of the 34 races called as of Wednesday. Use these three interactive features to see who was calling the shots and where the money was spent. Senate, state-level offices and state ballot measures. Who’s trying to influence your vote? By Chris Zubak-Skees, Kytja Weir and Dave Levinthal September 24, 2014Įditor’s note: The Center for Public Integrity tracked political advertising in races for the U.S.
VIRGINIA GOVERNOR DOMINATE AD WARS SERIES
State ad wars tracker By Chris Zubak-Skees SeptemClick here for more stories in this series Who tried to buy the 2014 state elections? By Chris Zubak-Skees, Ben Wieder, Reity O’Brien and Rachel Baye January 28, 2015 politicians use office to pad pockets By Tony Bartelme and Rachel Baye September 25, 2015 Mishak October 2, 2016Ĭapitol Gains: S.C. Politics of pain: Drugmakers fought state opioid limits amid crisis By Liz Essley Whyte, Geoff Mulvihill and Ben Wieder September 18, 2016ĭrinks, dinners, junkets and jobs: how the insurance industry courts state commissioners By Michael J. Meet the 10 shadowy groups that snuck into your state races By Kytja Weir, Chris Zubak-Skees and Ben Wieder December 8, 2016
Here are the interests lobbying in every statehouse By Yue Qiu, Ben Wieder and Chris Zubak-Skees February 11, 2016 Tracking TV ads in the 2016 state races By Chris Zubak-Skees and Ben Wieder October 6, 2016
How drugmakers sway states to profit off of Medicaid By Liz Essley Whyte, Joe Yerardi and Alison Fitzgerald Kodjak July 18, 2018įind your state legislators’ financial interests By Chris Zubak-Skees December 6, 2017 The Center exposes the powerful special interests that drive elections and policy in the states. Who’s Calling the Shots in State Politics?
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